ZEN video-002 · three AI ads

Editor review · not a test you can fail

Three AI video ads. One argument. Three wrappers.

Same spine that already bought on Meta: gluten failed, it was never the food, ninety days, two scoops, then you stop. Rewritten so we are not copying the banned old winners.

Hooks below are the recommended locked cuts. Alt hooks sit under each ad if you want to swap the first line only. Body order does not change.

Studio product. Three tubs make one protocol. — Packaging reference · three tubs = one protocol

1 · ZEN-AD-26 · 50s

AI podcast. Two women. Product named last. Host never pitches.

2 · ZEN-AD-27 · 40s

AI street interview. Organic question first. Product last.

3 · ZEN-AD-28 · 40s

VO + AI B-roll. Closest to the ads that already purchased.

Do not copy from the old purchase winners: 92% / any review %, “I fixed my gluten intolerance,” guarantees, body before-and-after, “clinically proven.” Steal the gluten-failed structure. Use Product Truth language.

The picture before the words

How these should look

If it looks expensive, it is wrong. Phone-real. Natural light. A small mess in the frame. Faces that could be a neighbour, not a casting. This is the same rule as the first-batch statics.

1

Phone-real, not agency. Handheld or “phone on a table.” No cinema grade, no colourist teal, no beauty lighting.

2

Australian / NZ women 40s–50s. Lived-in faces. No 25-year-old UGC models. No American dental-ad smiles.

3

Product is a character with a job. Podcast and street hide it. VO may show the tub. Never two tubs, never four. Three = one protocol.

Look reference stills (energy, not layout to copy)

These are from the ZEN footage / first-batch stills. Use them as the world: kitchen light, jeans at 6pm, food she will not eat. Do not rebuild the static ads as video.

Jeans waistband check in a mirror — Symptom world · jeans at the end of the day. AD-28 hook.

Food she is avoiding — Food fear · pasta / bread she pushes away.

Ordinary kitchen, natural light — Kitchen that looks used. Night mix lives here.

Wardrobe of dresses because pants will not work — Dresses because pants will not work after 6pm.

Warm kitchen, slightly underlit — Warm, slightly underlit. No white seamless.

Single pink tub, packaging locked — Packaging locked. Never invent a new label.

Cast

Women 40s–50s, Australia or New Zealand.
Soft bodies, not fitness-ad bodies. No crop-top “bloat” porn.
If AI faces look plastic, kill the take. Start from a new still. Do not stack edits on a degraded face.
No recognisable creators. Change hair, glasses, blouse, wall colour from any Pinterest ref.

Wardrobe and rooms

Linen, knits, jeans, a blazer that does not match. No branded athleisure.
Podcast: unused dining room or spare bedroom. Cream wall, one plant, books, window light camera-left.
Street: real AU/NZ high street, daylight, other people walking through.
VO: her house. Mirror, kitchen bench, pasta bowl, night glass. Not a studio.

Asset rejected if broken

Hard rules (all three ads)

Never, in copy or on screen

cures, treats, heals, fixes, remission
detox, cleanse, flush
flat tummy, melts bloat, lose weight, meno belly
doctor formulated, clinically proven
hormones, Ozempic, any injection comparison
money back, guarantee, risk free
92%, review counts, star ratings, “thousands”
body before-and-after of any kind
em dashes in on-screen text

Use instead

supports, calms, soothes, rebalances
Personal testimony: “for me it was never the food”
Time instead of a percentage: week 3, week 12, ninety days
“it doesn't taste great. worth it.”
Australian spelling. Colour, realise, flavour.
$197, ~~$289~~, about $2.20 a day. Price on the close. Never animate it.
Three tubs = one protocol. NZ-made. Two scoops. Warm water.

Text placement: all overlay between y=320 and y=1600 on a 1080×1920 canvas. Never on the tub. Over a person, a torso, a street, or a wall is fine.

One persona: all three ads are A1 Inflation Cycle. Do not mix hormone language in.

Match one of these. Do not invent a fourth.

Caption specs

Captions are not subtitles. Sound-off reads the pill. Sound-on hears the longer line. Never auto-caption the audio dump.

Bold pill · AD-28

cut gluten.

still pregnant by dinner.

Inter Bold, 46–54px. Black on white pills. One line per pill. Hooks and VO.

Instagram natural · AD-26 + 27

it was never the food.

Helvetica semibold, 37–40px. White story pills, tilted ~2°, lowercase. Podcast and street should not look produced.

Story block · close only if needed

ninety days. not forever.
$197 was $289
about $2.20 a day

Inter 27px white on black 86%. Price never animates. Small logo allowed in the last 3 seconds, not over the tub.

1 · Video · 50 seconds · 9:16 · 1080×1920

ZEN-AD-26 — AI podcast — “it was never the gluten”

Locked hook 1CamouflageProduct last

Two women on a real-looking wellness podcast. Guest cut gluten for years and still looked pregnant by dinner. Host is the viewer: curious, slightly doubtful, never selling. If this looks like a VSL with mics, it failed.

How the first three seconds should look

Two-shot podcast energy — Guest mid-sentence. Host listening. No tub.

Window light, lived-in room — Window light camera-left. Cream wall. One plant. Two mics in frame.

Product only at the close — Name + price only after the host asks what it is called.

Phone frames are look-boards, not finished comps. Safe dashed box = Meta 4:5 crop band. Keep every caption inside it.

Look lock

Set and camera

Small home studio. Dining table pushed aside. Not Joe Rogan. Not a famous set.
Two dynamic mics on stands, close to mouths. Pop filter optional. Cable visible is good.
Camera: slightly off-centre two-shot, then punch into whoever is talking. 5-second clips stitched. No whip pans.
Audio should feel like a podcast mic: little room, volume changes if she leans back.

People

Guest (A1): 47-ish, linen blouse, no heavy makeup, rounder face, AU/NZ voice, matter of fact.
Host: similar age, glasses, darker knit, sceptical peer. She never lists botanicals.
They look at each other, not the lens, except a tiny glance on the last line.
Reaction shots: a nod, a small laugh, a lean-in. Do not overact.

Locked spoken script (say this, then loosen if she stumbles. Keep the order.)

Dir

Cold open on guest. No intro sting. No “welcome back to the show.”

Guest

I cut gluten for three years. I still looked six months pregnant by dinner.

Host

Wait. You cut gluten and it didn’t move?

Guest

Didn’t move. Then dairy. Then the whole low FODMAP list. Three different probiotics. The probiotics made it worse.

Host

And the tests?

Guest

Every test came back normal. My GP told me it was stress. I sat in the car afterwards and just felt stupid.

Host

So what was it then?

Guest

For me it was never the gluten. The food was just landing on a gut that had been struggling for years.

Host

And you did something about that.

Guest

Ninety days. Not forever. Two scoops in warm water, last thing at night, about an hour after dinner. Six botanicals. Then you stop.

Host

When did it feel different?

Guest

Week three, mornings started feeling different. Week twelve I ate bread. Nothing happened. It doesn’t taste great. Worth it.

Host

What’s it called?

Guest

Zen Eat Free. A hundred and ninety seven. Was two eighty nine. Works out about two dollars twenty a day.

Scene table (do not change the order)

0:00–0:05

Hook

Picture: Tight on guest, mic in frame. Host’s shoulder in the edge. No product. Natural window light.
Spoken: Guest: “I cut gluten for three years. I still looked six months pregnant by dinner.”
Caption: gluten wasn’t the problem
Feel: She is describing a fact she is sick of. No performance. Cut before the host reacts if the line lands.

0:05–0:14

Failed list

Picture: Two-shot. Host lean-in on “wait.” Jump cuts on gluten / dairy / FODMAP / probiotics. Hands only if we cut away. Still no tub.
Spoken: Host poke, then guest list. Speed up. Each food is one cut.
Caption: gluten. dairy. fodmap. / probiotics made it worse.

0:14–0:22

Dismissal

Picture: Hold. Do not rush. Guest looking at host, not camera. Tiny stillness after “stress.”
Spoken: Tests normal. GP said stress. Sat in the car.
Caption: “it’s just stress.”

0:22–0:32

Reframe

Picture: Light shift if we have one (cloud, lamp). Host nods, does not explain. Guest owns the line.
Spoken: “For me it was never the gluten…”
Caption: it was never the food.

0:32–0:42

Ritual

Picture: Still faces. Optional B-roll of a glass of warm water only. Product still not named. Do not show the tub yet.
Spoken: Ninety days. Two scoops. Warm water. Then you stop.
Caption: two scoops. warm water. 90 days. not forever.

0:42–0:50

Proof + name + price

Picture: Week-three line on faces. Bread line can cut to a plate of ordinary toast, not a celebration. Host: “What’s it called?” Then guest names it. Last frame: three pink tubs or a static price pill. Never both fighting.
Spoken: Week three / week twelve / doesn’t taste great / Zen Eat Free / $197 was $289 / $2.20 a day.
Caption: $197 (289 struck) · $2.20 a day · zeneatfree.com

Alt hooks (same body from “Wait. You cut gluten…”)

#	Guest, 0–3s	Overlay	Use
1	I cut gluten for three years. I still looked six months pregnant by dinner.	gluten wasn’t the problem	Locked
2	Every test came back normal. My GP told me it was stress.	“it’s just stress.”	A2 dismissal
3	I thought I was allergic to gluten. I wasn’t.	it wasn’t the gluten	Closer to old winner #3. Softer claim.
4	Restaurants were for tasting. Home was for eating.	restaurants were for tasting	Social cost
5	I’m 47. I eat exactly what I ate at 35. My gut does not.	same plate. different gut	Age call-out. No hormones.

Production: Pinterest niche podcast still → change both faces → Kling / Seedance 5s tests → mic-reverb AU/NZ voice. Flip the still for speaker 2 so the stitch sits on the same plane.

2 · Video · 40 seconds · 9:16 · 1080×1920

ZEN-AD-27 — AI street interview — “gluten-free or normal?”

Locked hook 1First 15s organicProduct last

POV phone stops a woman in her 40s on an AU/NZ street. Binary question, like Camilo’s wine ad. She tells the gluten story to the interviewer, not the lens. Product is the last line. If the first 8 seconds feel like an ad, kill the take.

How the first three seconds should look

Walk-up, real street energy — Handheld walk-up. Movement. Her looking at him, not the lens.

Freeze on her face / torso. Not a body before-after. — Freeze on her after “three years?” Overlay on face, not on a before/after body.

Name last — Interviewer: what’s it called? She says Zen Eat Free. Price overlay. Tub optional.

Look lock

Camera and street

Vertical phone POV. Slight shake. Exposure a bit hot on the sky.
Real footpath, shop fronts, a bus, someone walking through the background.
Interviewer is mostly off-camera. We hear him. We might see a hand or a shoulder.
First 15 seconds should feel like one take even if we hide a cut on a head turn.

The woman

40s, jeans, jacket, tote or keys. Hair a bit wind-messed. Not a model casting.
She answers the first questions slightly confused. That is the camouflage.
After the freeze she talks to the person holding the phone, not to Meta.
Do not have her hold the tub on the street. That is a different ad.

Locked spoken script

Dir

Walk-up. Traffic bed. No music. No lower-third name tags.

Int

Excuse me, can I ask a quick question?

Her

Yeah.

Int

Gluten-free or normal?

Her

Gluten-free.

Int

For how long?

Her

Three years?

Dir

FREEZE. Overlay: gluten-free or normal. Hold her face 0.6–0.9s. Then unfreeze. She does not restart like a presenter.

Her

I cut it because bread wrecked me. Pasta wrecked me. I still looked pregnant by dinner. Probiotics made it worse. Tests came back normal. They said it was stress.

Her

Here’s what nobody told me. It was never the food. The food was landing on a gut that had been struggling for years.

Her

So I did ninety days. Two scoops, warm water, every night. Then you stop.

Her

Week three, mornings felt different. Tuesday I ate bread. Nothing happened.

Int

What’s it called?

Her

Zen Eat Free.

Dir

Overlay only, no spoken hard-sell: $197, was $289. about $2.20 a day. zeneatfree.com

Scene table

0:00–0:08

Walk-up

Picture: Approach. She turns. Binary question. Her “three years?” lands slightly unsure. Zero product B-roll.
Caption: none until the freeze, or a tiny lowercase gluten-free or normal?
Feel: Organic. If she looks into lens here, reshoot.

0:08–0:09

Freeze

Picture: Hold the frame. Instagram-natural overlay on her face. Then continue.
Caption: gluten-free or normal

0:09–0:22

Story

Picture: Medium on her. Wind in hair. Occasional cutaway to the street, not to product. She is talking to him.
Spoken: Bread, pasta, pregnant by dinner, probiotics, tests, stress.
Caption: still pregnant by dinner. / probiotics made it worse.

0:22–0:32

Reframe + ritual

Picture: Tighter. She slows down on “never the food.” Ritual is spoken only. Do not cut to a kitchen mix in this ad.
Caption: it was never the food. / ninety days. then you stop.

0:32–0:40

Name last

Picture: Interviewer asks. She says the name like answering a question, not a CTA. Price overlay. Optional last 1s of three tubs. She does not say “link in bio.”
Caption: $197 · was $289 · $2.20 a day

Alt questions (stay in one family. Do not mix gluten and GP in the same cut.)

#	Spoken question	Overlay	Use
1	Gluten-free or normal?	gluten-free or normal	Locked
2	What’s something you stopped eating that you miss?	what did you give up	She says bread
3	If I handed you a sandwich right now, would you eat it?	would you eat this	He can hold bread. Product still hidden.
4	When did you last wear jeans after 6pm?	jeans after 6pm	More “ad.” Use later.
5	What’s the last thing a GP told you that you didn’t believe?	“it’s just stress.”	A2. Different family.

Interviewer never lists benefits. If she lists botanicals it will sound like a brief. Seedance: start from a clean still every time. Face degradation compounds if you keep editing the same gen.

3 · Video · 40 seconds · 9:16 · 1080×1920

ZEN-AD-28 — VO + B-roll — “cut gluten. still pregnant by dinner.”

Locked hook 1Closest to purchase winnersTub allowed

One Australian or NZ woman VO. Statement hook. Pictures do the scroll-stop. This is the format that already bought (gluten lookalike / gluten variant), rewritten clean, using the ZEN-AD-25 body after the hook. Unlike podcast and street, the tub may appear. On this locked cut we still open on jeans / food, then earn the tub at the ritual.

How the first three seconds should look

Jeans at 6pm — Waistband check. No face needed. Bold pills, not Instagram.

Food she will not eat — Fast cuts. Bread pushed away. One second each.

Night mix, three tubs later — Scoop, warm pour, three tubs only. Product earns this slot.

Look lock

Pictures

Cut real PAIN + LIFE footage first. Fill holes with AI B-roll from a reference still.
Need: 6pm jeans, pasta pull, bread she pushes away, car-park stillness, night kitchen mix, three pink tubs.
No celebration eating. Ordinary toast. Ordinary pasta. She is not “healed on a beach.”
No body before/after split. Midsection as a symptom in one moment is allowed. Two timestamps of a body is not.

Voice and type

One VO. Documentary-calm AU/NZ woman. Not ads-voice. Not American.
Human VO preferred. ElevenLabs is allowed because this is not a talking-head testimonial.
Captions = bold pill. They add information. They are shorter than the VO on purpose.
No music baked. They add Meta library later.

Locked spoken script

VO

I cut gluten. I still looked six months pregnant by dinner. Same body. Same day.

VO

So I kept cutting. Dairy. The whole low FODMAP list. Three different probiotics.

VO

Every test came back normal. My GP said it was stress.

VO

Here’s what nobody told me. For me it was never the food. The food was landing on a gut that had been struggling for years.

VO

So I did ninety days. Six botanicals. Two scoops in warm water, every night, an hour after dinner. Then you stop.

VO

Week three, mornings felt different. Week twelve I ate bread. Nothing happened.

VO

Ninety days. Not forever. A hundred and ninety seven, down from two eighty nine. About two dollars twenty a day.

I cut gluten. I still looked six months pregnant by dinner. Same body. Same day.
So I kept cutting. Dairy. The whole low FODMAP list. Three different probiotics.
Every test came back normal. My GP said it was stress.
Here’s what nobody told me. For me it was never the food. The food was landing on a gut that had been struggling for years.
So I did ninety days. Six botanicals. Two scoops in warm water, every night, an hour after dinner. Then you stop.
Week three, mornings felt different. Week twelve I ate bread. Nothing happened.
Ninety days. Not forever. A hundred and ninety seven, down from two eighty nine. About two dollars twenty a day.

Scene table (ZEN-AD-25 order, gluten statement in the hook)

0:00–0:03

Hook

Picture: Jeans waistband 6pm, or pasta she will not eat. No face required. Do not open on a smiling woman holding a tub.
Caption: cut gluten. / still pregnant by dinner.
Delivery: Flat. A fact she is sick of.

0:03–0:09

Failed list

Picture: Four fast cuts. Bread pushed away. Fridge. Supplement shelf. Bin. One second each.
Caption: gluten. dairy. fodmap. / three probiotics.

0:09–0:14

Dismissal

Picture: Still. Car park or sitting in the car. Do not rush.
Caption: “it’s just stress.”

0:14–0:21

Reframe

Picture: Light change. Window. Kitchen going quiet. This is the turn.
Caption: it was never the food.

0:21–0:28

Ritual · product

Picture: Scoop, warm pour, three tubs only. Hands, not a smiling presenter. Text never on the tub.
Caption: two scoops. warm water. 90 days. not forever.

0:28–0:35

Timeline

Picture: Ordinary eating. Toast. Not a party. Not a transformation montage.
Caption: week 3 · week 12

0:35–0:40

Close

Picture: Three tubs. Static. Price pill. Small wordmark allowed. No animated price. No countdown.
Caption: $197 ($289 struck) · $2.20 a day · zeneatfree.com

Alt hooks (same body from “So I kept cutting”)

#	Spoken	Overlay	Product in hook?
1	I cut gluten. I still looked six months pregnant by dinner.	cut gluten. still pregnant by dinner.	No. Food/jeans. Locked.
2	Flat at 8am. Six months pregnant by dinner. Same body. Same day.	flat at 8am. pregnant by dinner.	No. This is ZEN-AD-25.
3	I thought I was allergic to gluten. I wasn’t.	it wasn’t the gluten	Optional tub
4	Probiotics made it worse. Nobody warns you about that.	probiotics made it worse.	No
5	I’m the last person who should buy something off an ad.	last person to buy from an ad	No. A4. Later.

Delivery

Export

H.264 MP4, 1080×1920, 30fps, 12–14 Mbps, +faststart.
Captions burned in. Must work fully muted.
No music baked. They add it at upload from Meta’s licensed library.
Naming: ZEN-AD-26_podcast-never-the-gluten_50s_1080x1920.mp4 and the matching 27 / 28 names.
Send project files with the delivery.

Shared close (all three)

Price on screen. Never animated.

~~$289~~ $197 about $2.20 a day zeneatfree.com

If a performer stumbles, let them rephrase. Natural beats accurate. Do not lose the order of the beats.