ZEF video scripts

9:16 · Natural AU/NZ delivery · Captions, no music · Durations estimated

AD-26 · Podcast

Brief: ~45–55s. Two women, 40–55, mid-conversation. Keep the sandwich hook wry; the host responds to what she hears. Let the food frustration carry the emotion, not a sales delivery. Small “Scripted ad discussion” label. Final 4 seconds: “Zen Eat Free · Tap to see how the 90-day programme works”.

Script

GUEST: It's a sandwich. Why am I scared of a sandwich?

HOST: It's what happens afterwards, isn't it?

GUEST: The bloating. The cramps. Everyone else is enjoying lunch and you're wondering if it's going to ruin your afternoon.

HOST: So you just stop eating it.

GUEST: Bread, pasta, half the menu. That's why Zen Eat Free interested me. The idea is to help calm digestive irritation and support gut balance.

HOST: People don't realise how much it takes over.

GUEST: Honestly. I just want less discomfort after meals. To go for dinner without bracing for it afterwards.

HOST: Just enjoying the meal.

GUEST: Exactly. I want to think about what I'd enjoy. Not what I'll regret afterwards.

AD-27 · Street interview

Brief: ~50–60s. Woman, 40–55, examining the tub; interviewer represents ZEF. Keep the hand-back hook and dry humour. The interviewer answers her objection, listens to her experience, then explains the product. Leave room for reactions; no narrator. Small “Scripted scene” label. Final 4 seconds: “Zen Eat Free · Tap to see ingredients + the 90-day plan”.

Script

WOMAN: If this is another probiotic for bloating, you can have it back.

INTERVIEWER: It's not. Have the ones you've tried helped?

WOMAN: I'm still checking every menu before I go out, if that answers your question.

INTERVIEWER: What are you looking for?

WOMAN: Something that won't leave me bloated or cramping all evening. Everyone else is picking pizza. I'm working out what I'll regret later.

INTERVIEWER: That's what we're trying to help with. ZEF's formula is designed to soothe digestive irritation and support gut balance.

WOMAN: So the idea is less discomfort after I eat?

INTERVIEWER: That's the aim.

WOMAN: Okay. Let me read the ingredients.

AD-28 · Voiceover + B-roll

Brief: ~35–45s. Follow the winning food-fear ad's structure: exclusion, symptoms, ZEF's intended benefits, desired everyday outcome, next step. Open on bread passed across a dinner table, pink tub in an inset. Use restrained everyday footage, then the tub and a simple mix shot. No gut-healing animation. Use brand narration; dinner footage illustrates the situation, not a customer transformation. Final 4 seconds: “Tap to see how the 90-day programme works”.

Script

The hardest part isn't skipping the bread. It's being the only one at the table saying, “I can't eat that.”

Everyone else is enjoying bread, pasta and pizza. You're thinking about the bloating, cramps and foggy feeling that can follow a meal.

Zen Eat Free was created for people stuck in that cycle. Its formula is designed to help soothe digestive irritation and support gut balance.

The goal is more comfortable digestion. Less worry about how a meal will leave you feeling.

Tap to see how the ninety-day programme works.

All three ads: use the Learn More button linking to the 90-day product page.