ZEF video scripts · Version 6
24 September · Client-approved script changes · Three distinct emotional journeys · 4:5 + 9:16 · Natural AU/NZ delivery · Durations estimated
The three people: a woman dismissed after normal test results; a woman who loves gluten foods but has removed them because of digestive discomfort; a mother whose food anxiety has entered family life. Every scene carries a small “Scripted dramatisation · Paid ad” label. The journeys illustrate ZEF’s approved timeline and are not customer testimonials or guaranteed results.
Changes from the previous draft: removed text. Replacement and retained text stay normal. Briefs show the current version. Read clean scripts
Ad 1 · Podcast
Brief: AD-26 · “It’s just stress” · ~115–130s. Export in 4:5 for Facebook feed and 9:16. A natural podcast conversation between a woman aged 45–55 and an empathetic host. Open tight on the guest, already mid-thought. The Zen tub sits visibly on the podcast table in the first shot and remains naturally present. Spoken line: “My GP said, ‘It’s just stress.’ I cried in the car.” Overlay: “EVERY TEST NORMAL. STILL NOT OKAY.” Let the room go quiet after “car”; no intro sting or cutaway. Stay in one believable podcast set. Her restaurant anxiety leads into why she tried Zen, how she took it, what changed across the programme and the food freedom that mattered. Final card: “Zen Eat Free · Read the ingredients and honest 90-day timeline”.
Script
GUEST: My GP said, “It’s just stress.” I cried in the car afterwards.
HOST: Because you felt dismissed?
GUEST: Completely. After years of bloating, every test came back normal. That should have felt like good news. Instead, I felt stupid for still struggling.
HOST: What did struggling actually look like?
GUEST: Restaurants were for tasting. Home was for eating. I’d read the menu before we left, pick the safest thing, find the bathroom, eat a few bites and pretend I was full. Eventually, I stopped saying yes.
HOST: And you’d already tried the usual things?
GUEST: Gluten-free. Dairy-free. Low FODMAP. A naturopath. Probiotics made it worse. I didn’t want another miracle. I wanted a plan that made sense.
HOST: Is that what made Zen feel different?
GUEST: Yes. Zen Eat Free is a 90-day botanical programme, not another probiotic. I started with one scoop, moved to two, mixed it with warm water and took it every night.
GUEST: Yes. Zen Eat Free is a 90-day botanical programme, not another probiotic. I mixed two scoops with warm water and took it every night.
HOST: When did you notice anything?
GUEST: The first two weeks, nothing dramatic. Around week four, mornings and evenings started feeling different. Later, I noticed I wasn’t bracing before every meal. By the final phase, I could go to a family dinner and stay for dessert without spending the whole night thinking about my stomach.
GUEST: The first two weeks, nothing dramatic. Around week four, mornings and evenings started feeling different. Later, I noticed I wasn’t bracing before every meal. By week twelve, I was at a family pizza night eating the same pizza as everyone else, and I stayed for dessert without spending the whole night thinking about my stomach.
HOST: That sounds small until it has been running your life.
GUEST: Exactly. I wasn’t chasing a perfect body. I wanted to feel normal enough to be there.
HOST: What would you tell someone sitting in that same car?
GUEST: Go to Zen Eat Free and read the six ingredients and the honest 90-day timeline. See if the programme makes sense for you before you buy another random bottle.
GUEST: Go to Zen Eat Free and read the six ingredients and the honest 90-day timeline. See if the programme makes sense for you before you buy another random bottle.
GUEST: Me? I’m back to toast for breakfast and pizza nights with my family.
Ad 2 · Street Interview
Brief: AD-27 · “Pizza or pasta?” · ~115–135s. Export in 4:5 for Facebook feed and 9:16. A clearly labelled scripted dramatisation that looks like a cold street approach outside a café. The male interviewer and woman aged 40–55 behave as strangers. He enters frame first holding a plain microphone in one hand and the Zen tub in his free hand, both visible from the first frame, and asks, “Excuse me, quick question. Pizza or pasta?” Overlay: “WHEN YOU LOVE GLUTEN, BUT YOUR STOMACH DOESN’T.” Keep the opening in one continuous handheld shot with real street sound. Her performance moves from guarded, to pained and exposed while describing the problem, then to surprised hope when he introduces the programme. He says he works with Zen before explaining the tub he is holding. Final card: “Zen Eat Free · Read the ingredients and honest 90-day timeline”.
Script
INTERVIEWER: Excuse me, quick question. Pizza or pasta?
WOMAN: Honestly? Neither.
INTERVIEWER: You don’t like them?
WOMAN: I love both. I just can’t deal with gluten anymore.
INTERVIEWER: Are you coeliac?
WOMAN: No. Every test came back normal. But bread or pasta can mean bloating, cramps and brain fog for the rest of the day.
INTERVIEWER: What does that change for you?
WOMAN: I read menus for what feels safe, not for what I want. On family pizza nights, I bring separate food. You start feeling like the difficult person at every table.
INTERVIEWER: How long has it been like that?
WOMAN: Years. I cut gluten, dairy and FODMAPs. Probiotics made it worse. Now I don’t know what is safe anymore.
INTERVIEWER: Can I tell you why I stopped you?
WOMAN: Okay.
INTERVIEWER: I work with Zen Eat Free. It’s a 90-day botanical programme for ongoing digestive discomfort. It isn’t a probiotic, and it isn’t forever.
WOMAN: Wait, so it’s ninety days and then you stop?
INTERVIEWER: You mix the powder with warm water each night. The first two weeks can be quiet. Around weeks three and four, people often notice mornings and evenings feeling different. The later phases aim for steadier digestion and less bracing before meals.
WOMAN: So you’re not promising I’ll eat pizza next week?
INTERVIEWER: No. Gluten still isn’t safe for coeliac disease. Zen is designed to support more comfortable digestion over time, so food can take up less of your day.
WOMAN: Honestly, just sitting with my family on pizza night without making food the whole conversation sounds huge. Where can I see it?
INTERVIEWER: Tap through to Zen Eat Free. Read the six ingredients and the honest 90-day timeline, then decide if the programme makes sense for you.
INTERVIEWER: You build up to two scoops of the powder in warm water each night. The first two weeks can be quiet. Around weeks three and four, people often notice mornings and evenings feeling different. The later phases aim for steadier digestion and less bracing before meals.
WOMAN: So you’re saying by week twelve I could actually sit down to pizza night with my family? And eat the same pizza as everyone else?
INTERVIEWER: That’s exactly what the ninety days are built for. Toast for breakfast, pizza nights, eating out without bracing before every meal.
WOMAN: Honestly, eating the same food as my family on pizza night, without it being the whole conversation? That sounds huge. Where can I see it?
INTERVIEWER: Tap through to Zen Eat Free. Read the six ingredients and the honest 90-day timeline, then decide if the programme makes sense for you.
WOMAN: (looks at the tub and smiles) Pizza. My answer’s pizza.
Ad 3 · Voiceover + B-roll
Brief: AD-28 · “She stopped asking” · ~105–120s. Export in 4:5 for Facebook feed and 9:16. One continuous mother-and-adult-daughter story. First 3 seconds: the daughter begins to offer her mum a forkful of pasta, pauses, then quietly serves only herself. The Zen tub is visible on the kitchen bench in this opening pasta scene. VO: “Her daughter stopped asking, ‘Mum, do you want some?’ She already knew the answer.” Overlay: “WHEN FOOD FEAR REACHES THE FAMILY.” Start with the fork touching the plate and natural room tone. Restrained music may enter after the hook as a separate optional stem. Follow one home, one family and one 90-day calendar. The emotional result is her eating and sharing the pasta with her daughter. Final card: “Zen Eat Free · See the ingredients and 90-day timeline”.
Script
VO: Her daughter stopped asking, “Mum, do you want some?” She already knew the answer.
For years, dinner meant two grocery lists, two pans and one calculation: “What can I eat without paying for it later?”
She watched everyone share pasta while she made the safest meal she could. Before restaurants, she checked the menu and the bathroom. Sometimes the anxiety made her cancel.
She cut gluten, dairy and more. Probiotics failed. Still, food took up more space in her head.
Zen Eat Free gave her a different kind of plan: a 90-day botanical programme designed to support digestive comfort and gut balance, with a clear beginning and finish.
Every evening, she started with one scoop, moved to two, mixed it into warm water and took it as the last thing before bed.
The first two weeks were not dramatic. Around weeks three and four, mornings and evenings began to feel different. Through the middle phase came less bracing before meals. The final phase was about her stomach taking up less of the day.
Every evening, she mixed two scoops into warm water and took it as the last thing before bed.
The first two weeks were not dramatic. Around weeks three and four, mornings and evenings began to feel different. Through the middle phase came less bracing before meals. By week twelve, her stomach was taking up less of the day.
Then her daughter sent a message: “Table booked for seven. Are you coming?”
This time, she answered, “I’ll be there.” She joined the family, stayed through dessert and listened to the conversation instead of planning her exit.
If food fear has started deciding which family moments you attend, take a closer look at Zen Eat Free. Tap through to see the six ingredients, the nightly routine and the honest 90-day timeline.
This time, she answered, “I’ll be there.” She joined the family, and when her daughter held out a forkful of pasta, she said yes. She stayed through dessert and listened to the conversation instead of planning her exit.
If food fear has started deciding which family moments you attend, take a closer look at Zen Eat Free. Tap through to see the six ingredients, the nightly routine and the honest 90-day timeline.
VO: Now she’s back to sharing pasta with her daughter, worry-free.
Ad destination: Zen Eat Free programme