ZEF video scripts

9:16 · Approximately 30–45 seconds each · Captions, no music

Based on ZEF’s saved Ads Manager results (15 Sept): the two leading videos drove 211 purchases. Keep the food concern and 90-day programme; let each format introduce the product naturally.

AD-26 · Podcast

Brief: Two women on a proper podcast set, already mid-conversation. Speak to each other; keep small pauses and natural reactions. No product cutaways or presenter voice. Small “Scripted ad discussion” label. End text over the conversation: “Explore ZEF’s 90-day programme”.

Script

GUEST: Bread goes first. Then pasta. Then you’re looking at a menu thinking, well, what’s left?

HOST: And everyone’s got another thing you should cut out.

GUEST: Exactly. At some point you want a plan, not another list of things you can’t eat.

HOST: What sort of plan?

GUEST: Well, Zen Eat Free is ninety days. It’s a botanical powder you take at night for digestive support.

HOST: Oh, I thought that was a probiotic.

GUEST: No, six botanicals. And you’re not signing up for a bottle every month. It’s one programme.

AD-27 · Street interview

Brief: Handheld phone POV; she looks at the interviewer, not the lens. Let the answers breathe; keep street sound and simple captions. Small “Scripted scene” label. No narrator. End card: “Zen Eat Free · 90-day botanical programme for digestive support · Explore the plan”.

Script

INTERVIEWER: Who picks the restaurant when you go out?

WOMAN: Me. Well… I get sent the menu first.

INTERVIEWER: You get a veto?

WOMAN: Pretty much. I’m checking what I can eat before everyone books it.

INTERVIEWER: And if there’s nothing?

WOMAN: I’ll usually say, “No, it’s fine, you choose.” Then I’m sitting there with the side dishes.

INTERVIEWER: So you don’t actually get a veto.

WOMAN: Apparently not. [Small laugh.] I just don’t want the whole night to be about what I can’t eat.

AD-28 · Voiceover + B-roll

Brief: Show bread and the pink tub in the first shot, then warm-water mixing and a review card. Use brand narration; attribute the quote to Rob G. with “Individual experience”. Mixing caption: “1 scoop for first 2–3 days, then 2”.

Script

Cutting out bread. Still planning meals around bloating.

Zen Eat Free is a ninety-day botanical powder for digestive support, not a probiotic.

Start with one scoop, then two in warm water nightly. Three tubs, one programme. No subscription.

One customer, Rob G., wrote: “Didn't realize how much I had missed a good old meat pie, it was delicious.”

That’s his experience, not a promise.

Tap to see the full ninety-day plan.