ZEF video scripts · Version 2

22 September · Call-led revisions · Three distinct angles · 9:16 · Natural AU/NZ delivery · Durations estimated

The three angles: failed gut products; daily bloating; separation at family meals. Every scene carries a small “AI dramatisation · Paid ad” label. These are acted situations, not customer testimonials.

Changes from the previous draft: removed text. Replacement and retained text stay normal. Briefs show the current version. Read clean scripts

Ad 1 · Podcast

Brief: AD-26 · “The probiotics made it worse” · ~95–110s. A sceptical woman, 40–55, challenges a host who understands the product but is not presented as a medical expert. Open tight on the guest placing an old, unbranded supplement bottle beside the microphone. Spoken line and caption: “The probiotics made it worse.” Let the bottle land supply the first sound; no intro sting. Keep the discussion in one believable podcast set. Show the real three-tub Zen protocol when it is named. Final 5 seconds: “Zen Eat Free · See the ingredients and 90-day programme”.

Script

GUEST: Another gut powder? No thanks.

HOST: You've been down that road?

GUEST: I've got a whole cupboard. Probiotics, powders... I buy them feeling hopeful, and then I'm back looking for the next thing. It's exhausting.

HOST: So what would you want to know before considering anything else?

GUEST: What makes this different from what's already in my cupboard?

HOST: Zen Eat Free is a blend of six botanicals, rather than a probiotic. It's designed to help calm digestive irritation and support gut balance. The aim is more comfortable digestion.

GUEST: Fine, but how does it fit into an actual day?

HOST: It's a powder you mix with warm water each evening. The programme runs for ninety days.

GUEST: So it's a routine. Not something I take once and expect everything to change.

HOST: Exactly. Look at the ingredients and the full programme before you decide.

GUEST: I can do that. I'm tired of buying the next big promise. I want to understand what I'm actually choosing.

HOST: If that cupboard sounds familiar, take a look at Zen Eat Free. Tap through to see what's in it and how the programme works.
GUEST: The probiotics made it worse. Nobody warns you about that.

HOST: So when you saw Zen Eat Free, you thought, “Here we go again.”

GUEST: Exactly. I've got a cupboard full of things I bought feeling hopeful. Powders, capsules, three different probiotics. I'm still bloated, and I'm tired of being sold the next miracle.

HOST: Fair. So let's start with what Zen isn't. It isn't a probiotic, and it isn't a bottle you're meant to keep buying forever.

GUEST: Every gut brand says it's different. What actually makes this different?

HOST: It's a ninety-day botanical protocol with a clear finish line. Three tubs, six botanicals, taken each evening in warm water. Then you stop. No subscription.

GUEST: Why ninety days?

HOST: Because it's structured in three phases. The first focuses on calming day-to-day digestive irritation. The second supports gut balance. The third is about staying with the routine instead of stopping after the first few weeks.

GUEST: So you're not promising I'll feel amazing next Tuesday?

HOST: No. This is for someone willing to follow the full programme, not someone looking for relief this week.

GUEST: And the honest answer about the powder?

HOST: You mix it with warm water and take it like a shot. It doesn't taste great. That's the truth.

GUEST: Weirdly, that makes me trust this conversation more.

HOST: If your cupboard is full and you want to understand the approach before buying anything else, take a look at Zen Eat Free. Tap through, read the ingredients and see how the ninety-day programme works.

Ad 2 · Street Interview

Brief: AD-27 · “By three o'clock” · ~100–115s. Scripted street interview outside an office or café with one woman, 40–55, and a visibly Zen-branded interviewer. Cold-open on her answer before revealing the question: she lightly adjusts her waistband over her clothes and says, “By three o'clock, my jeans don't fit anymore.” Caption: “Same jeans. Same day.” Use low street ambience and a single clothing rustle. Keep the camera focused on her face and ordinary actions; no belly zoom, shrinking effect or weight-loss imagery. Show the real product only when the interviewer discloses the brand. Final 5 seconds: “Zen Eat Free · For digestive comfort, not weight loss”.

Script

INTERVIEWER: What time do your jeans give up?

WOMAN: About three. They fit when I leave the house. By the afternoon, the waistband's digging in.

INTERVIEWER: Is that bloating?

WOMAN: Yeah. It's uncomfortable. I'm sitting at my desk trying to concentrate, and all I can think about is getting changed.

INTERVIEWER: What do you do?

WOMAN: Loosen the button under my top. Stand up for a bit. I've started choosing clothes based on how my stomach might feel later.

INTERVIEWER: It ends up deciding quite a lot of your day.

WOMAN: Exactly. I don't need a different body. I just want to feel comfortable in this one.

INTERVIEWER: I'm with Zen Eat Free. We make a botanical formula designed to help calm digestive irritation and support gut balance. More comfortable digestion is the goal.

WOMAN: By three o'clock, my jeans don't fit anymore.

INTERVIEWER: The same jeans you put on that morning?

WOMAN: Same jeans. Same body. I leave home comfortable. After lunch, the waistband is digging in and I'm sitting at my desk thinking about my stomach instead of my work.

INTERVIEWER: What do you do when it starts?

WOMAN: Undo the button under my top. Stand up. Put my cardigan back on. I've honestly started choosing clothes based on how bloated I might feel later.

INTERVIEWER: Have you worked out which food causes it?

WOMAN: I've tried. Gluten, dairy, low FODMAP, eating clean. Then probiotics. The list of things I've removed keeps growing, but the problem is still running my afternoon.

INTERVIEWER: I should tell you, I'm with Zen Eat Free. We built a ninety-day botanical protocol for people looking for support with ongoing digestive discomfort.

WOMAN: Is this meant to flatten my stomach?

INTERVIEWER: No. It isn't a weight-loss product. The formula is designed to help calm digestive irritation and support gut balance. The goal is more comfortable digestion, so your stomach can take up less space in your day.

WOMAN: How do you take it?

INTERVIEWER: Mix the powder with warm water each evening. It's a ninety-day programme, with six botanicals rather than probiotics.

WOMAN: I'd like to get through the afternoon thinking about my work, not my waistband.

INTERVIEWER: Take a look at Zen Eat Free. Tap through to see the ingredients and how the programme works.
INTERVIEWER: It's a powder with six botanicals. You mix it with warm water each evening and follow the programme for ninety days. It isn't another probiotic, and there is no subscription.

WOMAN: Honestly, I just want to reach five o'clock without thinking about my waistband.

INTERVIEWER: If your clothes fit at breakfast and fight you by the afternoon, take a look at Zen Eat Free. Tap through to see the ingredients and how the programme works.

Ad 3 · Voiceover + B-roll

Brief: AD-28 · “Why do you eat something different?” · ~100–115s. One continuous AI family story with the same mum, adult daughter and kitchen. First 3 seconds: daughter places her pasta on the table, sees her mum's different plate and asks the opening question. Caption: “Same family. Separate dinner.” Begin with natural cutlery and room sound; bring in restrained music only after the question, supplied as a separate optional stem. Follow the extra shopping, second pan and conversation happening while mum is still cooking. Show the real three-tub protocol and warm-water ritual during the explanation. End with the daughter moving her chair into the kitchen while the meals remain different. Final 5 seconds: “Zen Eat Free · See the 90-day programme”.

Script

One family. Two dinners.

She makes the pasta her daughter loves. Then she starts again, with something different for herself.

Different ingredients. Another pan. By the time she sits down, she's missed half the conversation.

It isn't that she doesn't like pasta. It's the bloating and cramps she's worried about afterwards.

So the list of foods she avoids gets longer. And something as ordinary as dinner starts to feel like a job.

Zen Eat Free was created for people looking for support with digestive discomfort.

Its blend of six botanicals is designed to help calm digestive irritation and support gut balance. The aim is more comfortable digestion, with a simple evening routine: mix the powder with warm water, as part of the ninety-day programme.

Because the wish behind that separate plate is simple. To enjoy a family meal. To spend more time talking, and less time thinking about what dinner might do to her stomach.

If this feels familiar, take a closer look at Zen Eat Free. Tap to see how the programme works, what's in it, and whether it's right for you.
DAUGHTER: Mum, why do you always eat something different?

VO: Because dinner starts with two grocery lists. Two sets of ingredients. Two pans on the stove.

Her daughter gets the pasta everyone planned. She makes the meal that feels safest, then arrives at the table after the story has already started.

It isn't only the food she misses. It's saying yes when her daughter offers a taste. Ordering without reading every ingredient twice. Feeling like dinner belongs to her as well.

She has tried removing gluten. Then dairy. Then more foods. But every new rule made the kitchen busier, while the worry around eating stayed.

Zen Eat Free was built for people looking for a different kind of digestive support.

It isn't a probiotic or a supplement you take forever. It's a ninety-day protocol with six botanicals, designed to help calm digestive irritation and support gut balance.

The programme has three phases: calm, rebalance and resilience. Each evening, the botanical powder is mixed with warm water and taken as a short, consistent routine.

It doesn't promise that tomorrow's dinner will suddenly be different. The goal is to support more comfortable digestion over time, with a clear beginning, a daily routine and a finish line.

Because what she wants isn't complicated. Less time planning around her stomach. More time sitting with the people she loves. Food taking up less space in her head, and dinner feeling like family again.

If two grocery lists and two pans look familiar, take a closer look at Zen Eat Free. Tap through to see the ingredients, the three phases and how the ninety-day programme works.

Ad destination: Zen Eat Free programme