ZEF video scripts

9:16 · Natural AU/NZ delivery · Captions, no music · Durations estimated

AD-26 · Podcast

Brief: ~45–55s. Two women, 40–55, already mid-conversation. Open tight on the guest: half-laughing at the situation, not performing a punchline. Let the host interrupt naturally at “And then you stop?” Small “Scripted ad discussion” label. Final 4 seconds, over the conversation: “Zen Eat Free · Tap to see the 90-day programme”.

Script

GUEST: It's a sandwich. Why am I scared of a sandwich?

HOST: Because you're already thinking about how you'll feel afterwards.

GUEST: Exactly. Bread goes, then pasta. Eventually you're eating the same three things.

HOST: And someone says, “Have you tried probiotics?”

GUEST: Please. That's actually what I checked with Zen Eat Free. Is this just another probiotic?

HOST: Is it?

GUEST: No. It's a botanical powder for digestive support. Warm water, every night, for ninety days.

HOST: And then you stop?

GUEST: Yeah. Three tubs is the programme. No subscription.

HOST: Okay, but I'd want to see what's in it.

GUEST: Fair. I'd start there too.

AD-27 · Street interview

Brief: ~40–50s. Woman, 40–55, already examining the ZEF tub; interviewer represents the brand. Open as she offers it back, then let her keep reading the label. Dry humour, genuine pauses, handheld POV and street sound. Small “Scripted scene” label; no claimed product results. Final 4 seconds: “Zen Eat Free · Tap to see ingredients + the 90-day plan”.

Script

WOMAN: If this is another probiotic for bloating, you can have it back.

INTERVIEWER: Bought a few?

WOMAN: I've got a whole cupboard. And I'm still checking every menu before I go out.

INTERVIEWER: It's not a probiotic. Zen Eat Free is a botanical powder for digestive support. You mix it with warm water at night, for ninety days.

WOMAN: And this one tub lasts ninety days?

INTERVIEWER: Three tubs. That's the full programme. Then you stop. No subscription.

WOMAN: Right. Let me read the ingredients before you get too excited.

AD-28 · Voiceover + B-roll

Brief: ~40–45s. Close variation of ZEF's top gluten/food-fear videos; new angle is feeling left out at the table. Open on bread being passed across a dinner table, with the pink tub visible in an inset. Then pack, warm-water mixing and a meat pie. At the quote: “Rob G., verified customer · Individual experience”. Brand narrator, no actor posing as Rob. Final 4 seconds: “Tap to see the 90-day programme”.

Script

The hardest part isn't skipping the bread. It's being the only one at the table saying, “I can't eat that.”

Bread, pasta, pizza. After a while, even saying yes to dinner takes some thought.

Zen Eat Free is a ninety-day botanical programme for digestive support. Not a probiotic. Not a subscription.

Three tubs. A nightly shot in warm water. Ninety days, then you stop.

Customer Rob G. wrote: “Didn't realize how much I had missed a good old meat pie, it was delicious.”

One person's experience. A very ordinary thing to miss.

Tap to see the full ninety-day programme.

All three ads: use the Learn More button linking to the 90-day product page.