ZEF video scripts
21 September · Three different angles · 9:16 · Natural AU/NZ delivery · Durations estimated
The three angles: disappointment with gut products; afternoon bloating; feeling separate at family meals. All scenes use a small persistent “AI dramatisation · Paid ad” label. These are acted situations, not customer testimonials.
Changes from the previous draft: removed text. Replacement and retained text stay normal. Briefs show the current version. Read clean scripts
Ad 1 · Podcast
Brief: AD-26 · “Another gut powder?” · ~75–90s. Two women, 40–55. The guest is sceptical; the host explains Zen without playing a medical expert. First 3 seconds: guest glances at the tub and raises her hand as she says the opening. Caption: “Another gut powder?” Quiet room sound, no intro. Stay in the set and let the questions earn each product detail. Final 5 seconds: real product, “Explore Zen Eat Free” and “See the ingredients and programme”.
Script
GUEST: Two dinners. Every single night.
HOST: Picky kids?
GUEST: Me. My daughter gets the pasta. I make something separate because I don't want another evening of bloating and cramps.
HOST: Does she notice?
GUEST: Of course. Separate ingredients. Separate pan. She'll say, “Mum, try mine,” and I'm already shaking my head. I hate that being my answer.
HOST: How much have you cut out?
GUEST: Bread, dairy... the list keeps growing. That's what made me look into Zen Eat Free. It's designed to help calm digestive irritation and support gut balance.
HOST: I've seen so many gut supplements, though.
GUEST: Same. What caught my attention is that it's a blend of six botanicals, rather than another probiotic. A powder you mix with warm water each evening, over ninety days.
HOST: What are you hoping for?
GUEST: More comfortable digestion. But in real life? I'd love to share a meal with my daughter without spending the evening worrying about my stomach. That's the bit I care about.
HOST: Being part of dinner.
GUEST: Exactly. If separate meals sound familiar, have a look at Zen Eat Free. Tap through and see how the programme works.
GUEST: Another gut powder? No thanks.
HOST: You've been down that road?
GUEST: I've got a whole cupboard. Probiotics, powders... I buy them feeling hopeful, and then I'm back looking for the next thing. It's exhausting.
HOST: So what would you want to know before considering anything else?
GUEST: What makes this different from what's already in my cupboard?
HOST: Zen Eat Free is a blend of six botanicals, rather than a probiotic. It's designed to help calm digestive irritation and support gut balance. The aim is more comfortable digestion.
GUEST: Fine, but how does it fit into an actual day?
HOST: It's a powder you mix with warm water each evening. The programme runs for ninety days.
GUEST: So it's a routine. Not something I take once and expect everything to change.
HOST: Exactly. Look at the ingredients and the full programme before you decide.
GUEST: I can do that. I'm tired of buying the next big promise. I want to understand what I'm actually choosing.
HOST: If that cupboard sounds familiar, take a look at Zen Eat Free. Tap through to see what's in it and how the programme works.
Ad 2 · Street Interview
Brief: AD-27 · “By three o'clock” · ~75–90s. A woman, 40–55, outside an office or café. The interviewer has a visibly branded Zen mic. First 3 seconds: ask the opening with a natural, curious tone; the woman lightly touches her waistband over her clothes. Caption: “Bloating by the afternoon?” Low street ambience. Focus on discomfort, not body size; no belly zooms or shrinking before/after. Show the tub during the brand introduction. Final 5 seconds: “Explore Zen Eat Free · See how the programme works”.
Script
INTERVIEWER: Pizza or pasta?
WOMAN: Neither, unless I've got nowhere to be afterwards.
INTERVIEWER: What happens afterwards?
WOMAN: The bloating. Last time we went out, everyone wanted to stay for dessert. I just wanted to get home and undo my jeans.
INTERVIEWER: So what do you do now?
WOMAN: Read the menu before we book. Find the safest-looking thing. Then pretend that's what I actually wanted.
INTERVIEWER: Does that take the worry out of it?
WOMAN: Not really. I've cut out so much already. I don't want another list of things I can't eat.
INTERVIEWER: That's why we're talking about this. I'm with Zen Eat Free. Our formula is designed to help calm digestive irritation and support gut balance, with more comfortable digestion as the goal.
WOMAN: Is it a probiotic? I've tried those.
INTERVIEWER: No. It's a blend of six botanicals, in a powder you mix with warm water each evening. It's a ninety-day programme.
WOMAN: I'd just like dinner to be dinner. Not something I need to clear my evening for.
INTERVIEWER: Have a look at Zen Eat Free. Tap through to see how the programme works and what's in it.
WOMAN: And hopefully, one day, I'll stay for dessert.
INTERVIEWER: What time do your jeans give up?
WOMAN: About three. They fit when I leave the house. By the afternoon, the waistband's digging in.
INTERVIEWER: Is that bloating?
WOMAN: Yeah. It's uncomfortable. I'm sitting at my desk trying to concentrate, and all I can think about is getting changed.
INTERVIEWER: What do you do?
WOMAN: Loosen the button under my top. Stand up for a bit. I've started choosing clothes based on how my stomach might feel later.
INTERVIEWER: It ends up deciding quite a lot of your day.
WOMAN: Exactly. I don't need a different body. I just want to feel comfortable in this one.
INTERVIEWER: I'm with Zen Eat Free. We make a botanical formula designed to help calm digestive irritation and support gut balance. More comfortable digestion is the goal.
WOMAN: How do you take it?
INTERVIEWER: Mix the powder with warm water each evening. It's a ninety-day programme, with six botanicals rather than probiotics.
WOMAN: I'd like to get through the afternoon thinking about my work, not my waistband.
INTERVIEWER: Take a look at Zen Eat Free. Tap through to see the ingredients and how the programme works.
Ad 3 · Voiceover + B-roll
Brief: AD-28 · “The other dinner” · ~70–85s. One continuous story with the same mum, adult daughter and kitchen. First 3 seconds: two different plates land side by side with two audible taps. Caption matches the opening. Follow mum preparing her own meal while the conversation starts without her. Show the real tub and warm-water preparation during the explanation. End with her daughter pulling a chair beside her; keep the meals different. Optional restrained music stays on a separate stem. Final 5 seconds: “Explore Zen Eat Free · See how the programme works”.
Script
One family. Two dinners. Every night.
One family. Two dinners.
She makes the pasta her daughter loves. Then she starts again, with something different for herself.
Different ingredients. Another pan. By the time she sits down, she's missed half the conversation.
It isn't that she doesn't like pasta. It's the bloating and cramps she's worried about afterwards.
So the list of foods she avoids gets longer. And something as ordinary as dinner starts to feel like a job.
Zen Eat Free was created for people looking for support with digestive discomfort.
Its blend of six botanicals is designed to help calm digestive irritation and support gut balance. The aim is more comfortable digestion, with a simple evening routine: mix the powder with warm water, as part of the ninety-day programme.
Because the wish behind that separate plate is simple. To enjoy a family meal. To spend more time talking, and less time thinking about what dinner might do to her stomach.
If this feels familiar, take a closer look at Zen Eat Free. Tap to see how the programme works, what's in it, and whether it's right for you.
Ad destination: Zen Eat Free programme